With each Super Bowl, the cost of a 30 second ad has gone up since 1967. Most recently, Super Bowl 51, had a price tag of $5 million per 30 second ad. Which has been the largest amount paid for a Super Bowl since 1967. Sometimes the ads don't stop at the Super Bowl, some companies are contracted for ads for other events on that network (Castillo, 2016). Is it really worth the $5 million price tag?Check out a few of the articles about the Super Bowl and ads.
If you have a business of your own, would you advertise at the Super Bowl? Do you think it would be worth it?
Castillo, Michelle. (2016, Jan. 29). Is A Super Bowl Ad Really Worth the $5 Million? CNBC. http://www.cnbc.com/2016/01/29/is-a-super-bowl-ad-really-worth-the-5-million.html
Kramer, Lindsay. (2017, Feb. 3). Super Bowl 2017: How Much Does A 30 Second Television Commercial Cost. Syracuse.com. http://www.syracuse.com/superbowl/index.ssf/2017/02/super_bowl_51_how_much_does_a_30- second_television_commercial_cost.html
Steinberg, Brian. (2016, Dec. 8). Fox Readies Final Push Behind Super Bowl Ads That Cost More Than $5 Million. Variety. http://variety.com/2016/tv/news/fox-super-bowl-commercials-tv-advertising-5-million-1201937121/