As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more.
The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business.
The Business Strategy Course Book is a clear, focused text which covers key subject areas along with a wide variety of activities and chapter introductions and summaries. The Business Strategy title takes the user through the entire strategy process starting with strategy formulation through strategic planning, strategy evaluation and selection and finally to strategy implementation.
A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of - How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more.
This work is designed to serve as a core reference for anyone interested in the essentials of contemporary management theory. Drawing together a team of international scholars, it examines the global landscape of the key theories and the theorists behind them, presenting them in the context needed to understand their strengths and weaknesses to thoughtfully apply them.
Ever wondered what phrases like 'underwater mortgage', 'money mules', 'peer to peer lending', 'virtual key pad', 'bit coins' and many more such unique terms imply? This book attempts to add to the understanding of these words by giving their source of origin and evolution.
This book views international business as a complex and integrated system and takes a systems approach to study and analyze the changes thus enabling readers to assess global business opportunities and risk in a comprehensive and integral manner.
Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses.
The Handbook of Business Ethics is a substantially revised new edition of Ethics in the Economy, currently in its third printing. With new content and revised material, the contributors rally against the concept that ethics is only an instrument for improving business efficacy.
Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. Information on everything from choosing a domain and building a site to search engine optimization and cashing in on affiliate programs.