American Psychological Association (APA)Our mission is to advance the creation, communication and application of psychological knowledge to benefit society and improve people's lives. We do this by: encouraging the development and application of psychology in the broadest manner; promoting research in psychology, the improvement of research methods and conditions and the application of research findings; improving the qualifications and usefulness of psychologists by establishing high standards of ethics, conduct, education and achievement; increasing and disseminating psychological knowledge through meetings, professional contacts, reports, papers, discussions and publications.